Global site restructure and redesign
Agency: id media
Project length: 8 months
End date: January 2012
Role: Designer responsible for supporting UI and content design while leading video and motion direction
One of the worlds largest bottling machine manufacturers (definitely one of the more ‘niche’ clients I’ve worked for!), Krones required a restructure and redesign of their global site.
Working with two other senior designers, I supported them in the overall look and feel of the site where I focussed heavily on making complex pieces of information as easy to read and simple to navigate as possible. We also had to accommodate various languages as the site had to go live in English, German, Spanish, and Chinese. This was something we had to keep an eye on at every step of the design process.
On the homepage we produced a handful of video and HTML5 promos which I led and art directed. I worked closely with the development team to make sure that they could be maintained in the CMS, while also making sure that each promo retained a sense of individuality. This involved creating a range of templates with varying layouts which could all accommodate either image, video, or HTML5 animations.