Peace Camp 2012
Site and social platform for a nation wide art installation
Agency: id media
Project length: 6 weeks
End date: May 2012
Role: Design lead responsible for initial concept sketching, IA, UI design, and branding
As part of the London 2012 Olympic Festival, event company Artichoke prepared a country-wide art installation across various coastal regions in the UK. Designed to be visited between dusk and dawn and inspired by the Olympic Truce, Peace Camp explored the poignancy of love poetry against the dramatic backdrop of the UK coastline.
To prepare for the launch of Peace Camp and to provide an online voice during the event, we created a site and social platform where users could view a selection of poems used in the installation, but also record and upload their own reciting's to potentially be used as well.
The user generated content proved to be quite popular after the site launched, so much so that the site was accepted to be a part of The British Library's Digital Archive. This was the icing on the cake for us as it meant the site and everything visitors had made would be preserved long after the event had finished.