A desktop and mobile platform where customers can book a quick game of golf
Agency: August Media
Project length: ~ 6 months
End date: May 2014
Role: Design lead responsible for initial concept sketching, IA, and UI design
After successfully redesigning their parent site, we were approached by ‘Golfbreaks’ to do the same for another of their products – ‘TeeOffTimes’.
Unlike ‘Golfbreaks’ – which was all about booking a golfing holiday (a slow sale but much higher margins) – ‘TeeOffTimes’ was the other side of the coin. With a quick gains approach, a customer would be able to book a game of golf for within the hour. With this in mind we were able to define key challenges and goals, making sure search was rapid enough, offers were clearly visible, and the payment process was as quick as it could be.
Collaborating with a UX consultant, we spent a few weeks paper prototyping ideas, outlining key scenarios, and creating in-depth Axure demos for user testing. Alongside this workflow I also got to work creating a component led look and feel for the redesign. Working with our front-end developer, we took an Atomic Design approach making each component separately, and building the pages from there in the browser. This made our design process a lot more fluid where we could prototype more quickly, and visual repetition was kept to a minimum.