Kevin Healy Design

UK Census – Me and My Community

UK Census – Me and My Community

Educational Flash game designed to teach the importance of a census


Agency: id media
Project length: 3 weeks
End date: January 2011
Role: Design lead responsible for initial concept sketching, UI design, and motion direction

Collaborating with Kids Connections, I led the design of a game aimed at 5-11 year olds which explained the purpose and importance of a census in a simple but thoughtful way.

I worked on initial concepts with the client, where we decided to take the approach of a simple town/city building game (like Sim City). The player would be required to build a town or city within a certain budget with the aim of meeting and balancing the populations needs and wants.

After nailing down the concept, I spent some time finessing a suitable illustration style and direction while also prototyping different scenarios, user cases, and motion patterns with the developer.

The game went down really well in testing and was eventually released across select primary schools across the UK, while also being made available for free download.