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Renault UK

Numerous high profile UX and UI projects for this popular car brand.

A montage of mobile and desktop screenshots showcasing designs made for the Renault UK website.

Working on projects for Renault became a recurring thing between 2010 and 2013, and provided a great opportunity to intimately understand a brand at a much slower and thoughtful pace than I would with most other projects.

Work ranged from visual exercises (like the redesign of their model landing pages), through to deeper UX solutions for key conversion journeys (like booking a test drive).

We managed to get some numbers back a couple of months after we launched the redesigned model landing pages, and the results were pretty promising:

A screen showing an updated and more visual design for the Twingo car range. A screen showing an updated and more visual design for the Twizy electric car range.
I redesigned the range pages which utlised the same template across all products but could be styled in a way where the sub-brand and imagery could lead the interface. These pages were really important to get right and went through a bunch of variant tests before they were pushed to all users.
Wireframe for a proposed improvement to the 'Renault UK Press Office' website. Wireframe for a proposed improvement to the 'Renault UK Press Office' website continued. Wireframe in a mobile view for a proposed improvement to the 'Renault UK Press Office' website.
Wireframe concepts for the Renault UK Press Office. At the time a very under-maintained area of their suite of sites. We designed them to be responsive for Press on the move and also providing easy access to downloads and press releases.
Showing an updated user journey for the 'Book A Test Drive' experience. Showing an updated user journey for the 'Book A Test Drive' experience. Showing an updated user journey for the 'Book A Test Drive' experience. Showing an updated user journey for the 'Book A Test Drive' experience. Showing an updated user journey for the 'Book A Test Drive' experience.
I redesigned, and spent a lot of time testing, the 'Book a test drive' experience. The main metrics we tested against were conversion to booking a test drive and the speed to do so.