Writing
Thoughts, observations and learnings about design, the web and online culture. Written in IA Writer.
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Another chapter begins. I'm joining Twilio
After nearly 6 years of freelancing I've decided to join Twilio on a permanent basis — and it's a daunting thing!
Nailing your hypothesis for a better variant test
Why your testing plan is your be-all or end-all for useful user research and how a strong hypothesis can help.
Getting it right in (digital) print
I had to convert a successful quarterly student magazine in to a digital format. Here's what I learnt.