Writing
Thoughts, observations and learnings about design, the web and online culture.
All posts
Another chapter begins — I'm joining Twilio
After nearly 6 years of freelancing I've decided to join Twilio on a permanent basis — and it's a daunting thing!
First published: 5th February 2019
Nailing your hypothesis for a better variant test
Why your testing plan is your be-all or end-all for useful user research and how a strong hypothesis can help.
First published: 11th May 2017
Getting it right in (digital) print
I had to convert a successful quarterly student magazine in to a digital format. Here's what I learnt.
First published: 12th June 2013